Movember Conversations - site uplift
Movember Conversations is an online tool that helps people develop the confidence and skills needed to talk with men who are going through tough times.
The site uplift included a complete overhaul of the website design to improve the user experience and better meet the needs of help-givers who visit the site to learn the essential skills for supporting guys in their lives who are struggling.
Project objectives
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Build out the breadth of the product to assist help-givers at different stages of their journey, not just those that require help with their conversational skills.
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Build out the feature depth and user experience to address specific issues better than our competitors, to differentiate and increase product engagement and retention.
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Be the one-stop online resource that equips help-givers with the right mindset, strategies and tools to handle any situation that involves supporting men through tough times.
