Rachael Vogel is a Product Manager with deep digital project delivery experience and 10+ years in digital platform development.
With experience spanning product development and delivery, digital transformation, project management, knowledge management and brand development, she excels at enabling both business and technology teams through clear articulation of business requirements.
Curious and empathetic, Rachael’s passion lies in product discovery and understanding what problems need to be solved to create value for both the customer and the business.
Product management and digital transformation
Product development and launch | Led the successful product development and launch of the new buymyplace B2C product in a $3.5M program. On-budget delivery for 17K customers.
Website creation and launch | Project Manager for the successful delivery of a new website for buymyplace, resulting in growth (Total users up 58% per day, new users up 73%, Google organic search ranking up from 24 to 21).
Research and analysis | Uses a data-driven analytical approach to ensure that the quality of supporting data is of a high standard of accuracy leading to improved ideation and strategies.
Leadership and management
Customer focussed | 10+ years’ experience leading and empowering teams of 10-40+ to deliver successful projects focussing on improving the user experience. Managed teams in Australia and offshore.
Stakeholder management | 10+ years engaging with stakeholders including functional and technical SMEs and management up to C-Level, including Founders, Partners, Executive Directors, and Boards, collaborating on strategies to deliver end-to-end projects in B2B/B2C, Websites, and CRM.
People management | Able to articulate and integrate business and technical concepts to business and technical team members. Established a collaborative and empowered workplace and a team culture fostering ideation and productivity.
Vendor management | 8+ years managing vendors including Luminary, FiveP, HardHat, Skychute, BizWisdom, Out in the Clouds, NLOM, Jumbla, Empired, and Andersen Lab.