buymyplace re-brand and website
The new buymyplace brand is underpinned by our guiding values of inclusiveness, transparency, empathy and innovation. We empower property owners with the knowledge and support to cut out the middle man, and realise the full value of their greatest asset. The brand was launched together with the new website and SaaS product in January 2021.
Home page at launch
Pricing - Sell your property
Why choose us
Properties for sale
Brand launch campaign
A range of creative including digital displays, social videos and social copy messaging was developed to capture audiences through awareness, lead generation and re-marketing.
Persona - All audiences
Persona - Confident Climber
Persona - Savvy Investor
Digital Producer | Project Manager - Oversaw the successful delivery of the new buymyplace brand and website. Led the scope and estimation, facilitated the design, development and SEO strategy and content migration. Manage ongoing analysis and iterative updates to improve UX and conversion.
Total users to site up 21% per day
Total new users up 23% per day
Google organic search impressions up 10%
Average weekly leads up 39%
Average order value up 3%
Average basket size up 34%